E4 is a British-Irish terrestrial digital television channel, funded by advertising. The “E” stands for entertainment, and the channel is mainly aimed at the 16–34 age group. Programming includes US imports such as The Goldbergs, The Cleveland Show, The O.C., Smallville, Veronica Mars, Everwood, What About Brian, Desperate Housewives, How I Met Your Mother, 90210, One Tree Hill, Ugly Betty, Scrubs, Gotham Rules of Engagement, The Big Bang Theory, RuPaul’s Drag Race, 2 Broke Girls, Scream Queens, Revenge, and previously Friends. Other programming includes British shows such as Skins, My Mad Fat Diary, Misfits, The Inbetweeners, The Ricky Gervais Show, Shameless, Hollyoaks, Coach Trip and Made in Chelsea.
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