<p>E4 unveiled a new look on 10 December 2007.</p> The new idents were created by Noah Harris, with each one also featuring a small yellow toy pig.
E4 senior producer Jason Delahunty said
<blockquote>The new idents needed to have longevity but retain something new for the viewer each time. The five idents transform a typically British scene – such as a barn, a beach hut or a hotel – into a “deranged E4 space” where the “weird and wonderful colourfully unfolds”. We wanted something that reflected E4’s personality – beautifully random, joyously daft and generally not taking things too seriously</blockquote>