After 10 years, S4C became well established as Wales’ third broadcaster. By 1993, a new theme was introduced to presentation on the station – dragons and fire animating inanimate objects. As opposed to previous looks to the station, multiple idents were now used to introduce programming, often chosen to suit the tone and subject matter. The S4C logo shown in these idents was introduced in 1995.
Pencil (Fire Version)
Screen (Sports Programming)
Clockwork Dragon (Schools Programming)
Gas Pump Dragon (Discontinued by 2000)
Entertainment/Flags Dragon (Discontinured by 2000)
Spray Can (Discontinued by 2000)
Children’s programming strand – the S4C equivalent of CBBC and CITV.
Studio and Presenters