S4C: 2000-2007

From 2000 onwards, further idents were added to the original set.  Eventually becoming one of the longest-running looks for a station in recent times, the dragon theme was extended to various other inanimate objects until the end for this particular theme, in December 2006.

Regular Idents

Mouse
Introduced January 2000

Stapler
Introduced January 2000

Garlic Crusher
Introduced June 2001

Lawnmower
Introduced December 2001

Magic Hat
Introduced December 2001

Drama Nos Sul/Sunday Night Drama
Introduced January 2002 (discontinued during 2003)

Speaker
Introduced December 2002

Egg-Cup
Introduced December 2002

Vacuum Cleaner
Introduced September 2003

Chwaraeon/Sport
Introduced October 2004 (replaced ‘Screen’)

Special Idents

From time to time, S4C also produce idents for special occasions or events, although this declined in later years.

St David’s Day
2002 and 2003
A reworking of an existing ident

Rugby World Cup
October-November 2003

Mawr
2004

St David’s Day
2004

St David’s Day
2005

Cofio 60
A season of programming marking the end of World War 2
May 2005

St David’s Day
2006

Eisteddfod
2006

Big Brother 7 Final
18 August 2006

Following the 2000 refresh, break bumpers and clocks were updated almost every year, and all presentation complemented the mainly red theme of the animated dragon idents.

Clocks

2001

2003-2004

2005

Regular Break Bumpers

2001

2002

2003-2004

2005

Special Break Bumpers

20th Anniversary
2002

Pobol Y Cwm 30th Anniversary
2004

Rugby
2004

Emosiynol/Emotional
2005

Dramatig/Dramatic
2005

Cerddorol/Musical
2005

Gwledig/Rural
2005

Santes Dwynwen
2005

St David’s Day
2005

Menus

2002

2003

2005

St David’s Day
2003

2004

Promotions

Regular Promo Endboards
2000-2004
The animation behind the video was updated subtly in 2002

Special Promo Endboards

Analogue Service
Promotions for Channel 4 programming

..or S4C programming trailed in English

Regular Promotions
2005

Special Promotions
2005

Sport Promos
2005
This style was later adopted across all promotions in 2006

Planed Plant / Planed Plant Bach
Children’s programming

Santes Dwynwen
2005

St David’s Day
2005

Musical Promos
2005

Eisteddfod / Y Sioe Fawr
2005

Slides

Next/Later Slides

Closedown Slides
Information shortly after closedown and shortly before start-up each day. Relaced by a holding caption on digital in later years

Into / Out of Break
Analogue

Other Presentation

ECP

Breakdown Animation

Gwifren Gwylwyr / Viewers’ Hotline

Endcaps

International Endcaps
S4C is part of the EBU minority languages group

Charity

Taith Haf/Summer Tour

s4c.co.uk

Cyfarfodydd Agored / Public Meetings

S4Ci / Red Button

S4C2
The Welsh language political service

Misc Slides

VT Clocks

Presentation on S4C was updated just after Christmas 2005, and remained on-screen until Christmas 2006. Promos, clocks and slides adopted a red, black and white striped style, similar to the sports promotions which were introduced in Spring 2005.

Idents continued unchanged, albeit with a noticeably reducted rotation.

Break Bumpers

Regular

St David’s Day
1 March 2006

Big Brother
August 2006

Promotions

Promo Form-Up
Regular

Promo Form-Up
Planed Plant

Sport Promo

Promo Endboards

Promo Endboards
Chwaraeon/Sport

Promo Endboards
Planed Plant / Planed Plant Bach

Promo Endboards
Cerddoriaeth/Music

Evening Promo Menu

Promo Menu Endboards

Seasonal Promos
Ffair Aeaf/Winter Fair and Yr Hydref/Autumn

Promo Intros

Other Presentation

Clocks
The final incarnation for the S4C clock

Information Slides

Next Slides

Support Line / S4Ci

S4Ci / Red Button

Endcap / Charity Appeal

Closedown Information Slides
Shown shortly after closedown and just before start-up

Special Presentation

Santes Dwynwen
Promo

Santes Dwynwen
Promo Endboards

Rasus
Promo

Haf/Summer
Promos

Big Brother Final
August 2006
Welshman Glyn Wise featured in the Big Brother final in 2006, and presentation marked the occasion

Reception Promo