Launched on 30 January 1987, replacing 24-hour music channel Music Box, Super Channel was co-owned by all but one of the ITV companies at the time in the United Kingdom. It competed with Sky Channel, forerunner of Sky1, which was the only other major pan-European satellite-channel around at the time. Unlike Sky Channel, Super Channel’s syndicated output was less American and more European. Many of the programmes were what it called the “Best of British”, sourced from ITV or the BBC, while ITN produced news bulletins.
In 1993, the station was having financial difficulties, and was taken over by the American company General Electric, the parent of the NBC television network, and became NBC Super Channel. In 1996, the channel was renamed NBC Europe, but was, from then on, almost always referred to as simply “NBC” on the air.