UTV Ireland was a sister station to UTV’s Northern Ireland service, broadcasting to the Republic of Ireland. The new channel launched on 1 January 2015, following approval by the Broadcasting Authority of Ireland. UTV Ireland was broadcast from the company’s Dublin base at Macken House and carried a large amount of ITV’s networked programming (including Emmerdale and Coronation Street, previously broadcast by TV3, alongside some bespoke programming, including Ireland Live, a twice nightly national news programme airing at 5.30 pm and 10 pm. In July 2016, the channel was sold to TV3 Group (now known as Virgin Media Television) and was rebranded as “be3” on 9 January 2017. It was renamed again in August 2018, as “Virgin Media Three” – part of a major rebrand, and now forms part of a line-up of three channels run by the company and focuses on children’s and female-orientated programming.
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