CITV received a new look on Monday, January 14th 2013 in line with all other ITV channels and services.
ITV said of the new look:
CITV is the home of wickedly playful stuff for kids. The idea behind the CITV idents is ‘CITV – by kids for kids’. Endlessly playful ways to bring the CITV logo to life. ‘C’ Creatures and ‘C’ Monsters (designed by viewers of ITV).