Good Morning Britain

Good Morning Britain (often abbreviated to GMB) is a British breakfast programme, broadcast on weekdays from 6:00 to 8:30 am on ITV. Good Morning Britain originally launched in 1983 for TV-am before being replaced by GMTV and later Daybreak. Good Morning Britain relaunched on 28 April 2014, after Daybreak was cancelled. As of Autumn 2017, Good Morning Britain has around 700,000 viewers tuning in daily (with an audience share of 20% and a peak of 1 million viewers) despite the programme previously struggling in the ratings.