ITV revamped its national weather graphics on 1 February 2005, and also aligned its regional weather graphics within the same look for the first time. Becky Mantin, previously a local presenter in the Anglia region joined the national team – Martyn Davies and Siân Lloyd – with relief from Leeds-based Jo Blyth and later in 2007 from Bristol-based Alex Beresford.
The Met Office described the on-screen changes as providing “a “clear, modern approach to weather programming. Viewers are not interested in too much scientific jargon so we will provide them with concise, relevant and meaningful weather bulletins, supported by visually compelling pics”.
The team also moved from the London Television Centre on the capital’s South Bank to join the rest of the ITV News team in Grays Inn Road.
After nearly 18 years, the historic connection to sponsor Powergen ended, and the renewal of contracts is always a lucrative deal for the winner.
Timeline for sponsorship of ITV national weather forecasts:
13/02/1989 – Powergen (from 19/05/2007 rebranded ‘Eon‘)
01/01/2008 – Esure/Sheila’s Wheels (ITV/STV); Go Compare (UTV)
01/01/2010 – Confused.com (ITV/UTV); Specsavers (STV)
02/08/2010 – Sponsorless
Autumn 2010 – Topps Tiles
01/01/2011 – Cooperative
01/03/2012 – Seven Seas
A new logo for ITV Weather was introduced with the corporate rebranding of ITV on 16 January 2006, and again on 24 February 2009.
A new tilt to the national view was introduced in 2010