ITV refreshed its on-screen identity on January 1st 2019, with idents that will change every week throughout the year.

Every week, ITV will invite an artist to create a piece of work that is their expression of the logo. That work will then be filmed and produced into a set of idents by ITV’s in-house creative agency, ITV Creative.

ITV Creative worked with artistic director, curator and consultant Charlie Levine to select the artists from a diverse range of backgrounds and disciplines.