ITV3 is a British free-to-air television channel owned by ITV Digital Channels Ltd, a division of ITV plc. The channel was launched on 1 November 2004, replacing Granada Plus. ITV3 is the sixth largest UK television channel by audience share and the largest after the five main terrestrial services, the position which was previously held by its sister station ITV2. The channel is known for UK dramas, including sequential reruns of Classic Coronation Street, Classic Emmerdale, Heartbeat and Inspector Morse, amongst others.

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