Gold (stylised as GOLD) is a British classic comedy channel from the UKTV network, broadcasting to the United Kingdom and Ireland. It launched on 1 November 1992 as UK Gold, before, in 2008, it was split into current flagship channel Gold and miscellaneous channel, W, with comedy based programming now airing on Gold, non-crime drama and entertainment programming airing on W, and quiz shows and more high-brow comedy airing on Dave. The channel is currently available as subscription-only on Sky, Virgin Media, TalkTalk TV, BT TV, and TVPlayer. It shows repeats of classic programming from the BBC and other broadcasters. The channel’s main rival is the ITV plc owned ITV3, which mainly airs the archive ITV programmes, and has a higher audience share than Gold. Another rival is More4 which also has a higher audience share than Gold. This is because they are free-to-air channels whereas Gold is a pay TV channel. From 1 December 2015 to 4 January 2016, Gold was temporarily rebranded as Christmas Gold. This was repeated again from 12 November 2016 to 3 January 2017. An HD version of Gold was launched on 2 October 2017.